Program

The topics highlighted in blue are intended for enhancing the fitness business (for managers, fitness club owners, and trainers aiming to develop in the entrepreneurial direction).

Saturday - March 23

08:00-09:00

Registration
Please arrive on time

09:00-09:30

Opening conference
Awards in three categories

Saturday - March 23

Room 1

Donji Dorćol

10:00 – 11:00

TRX Fundamentals Workshop

This workshop is ideal for beginners and those new to TRX Suspension Training. Participants will learn the basic exercises, correct form, and safety considerations for using TRX straps effectively. It’s a great starting point for anyone looking to incorporate TRX into their fitness routine.

Marko Tajs

TRX master trener

11:15 – 12:15

Advanced TRX Techniques and Progressions (Y-Ball, RIP)

For more experienced TRX users, this workshop will explore advanced exercises and progressions that can take your training to the next level. Participants will learn how to increase the intensity and complexity of their TRX workouts for enhanced results.

Darren Dillon

TRX International educator

12:45 – 13:45

OPT Program Design:  Programming for Sport

In addition to sport specific skills the athlete needs to have power, strength and stability. What can the strength and performance coach do to ensure that the athlete has all they need to perform at their best?  This session explores how to integrate the traditional training components of strength and conditioning with often missed adaptations needed for a powerful, healthy and durable athlete.

Ken Miller

MS, NASM-CPT, CES, PES, GFS

15:30 – 16:30

OPT Program Design: Assessment and Programs for Low Back Care

80-85% of the population has had or is currently experiencing low back discomfort and pain. However when it comes to the low back, things may not actually be what they seem. This workshop will dive into what it takes to identify where stress can come from and learn how to manage stress build-up in the low back region.

Kenneth Miller

MS, NASM-CPT, CES, PES, GFS

16:45 – 17:45

OPT Program Design: Strength Endurance: The  Gateway Strength Phase 

Many trainers and exercise enthusiasts will separate the goals of stability and strength when it comes to their workouts.  What if there was a style of training that can combine both benefits of stability and strength within one workout?  What if there was a phase of training that bridges the gap between stability and strength?  If you’re looking for such a style of workout this workshop on Strength Endurance is for you where we will explore this format of workout that will give you the best of both worlds.

Rick Richey

NASM Regional Master Instructor

18:00 – 19:00

Plyometric Progressions

Plyometrics or “Reactive Training” are often considered exercises for athletes or high level exercisers.  If we go by the quote,”If you have a body, you’re an athlete”, then you qualify for this modality of exercise.  However it isn’t something to be entered into lightly as it is with all things, proper progressions are needed to ensure safety and success.  This workshop will show from beginning to end how to transform the new client to a seasoned athlete.  

Ken Miller

MS, NASM-CPT, CES, PES, GFS

Room 2

Shonda 4

10:00 – 11:00

Progressing Through the NASM Flexibility Continuum.

NASM has a comprehensive flexibility continuum that addresses corrective, active, and functional outcomes. Each of these categories of flexibility have their own techniques applied to see specific results. Be ready to experience the progression from beginning to end and everything in between when it comes to flexibility.

Rick Richey

NASM Regional Master Instructor

11:15 – 12:15

Mastering the Kettlebell Snatch: Technique and Progressions

An increasingly common problem that occurs among people is pain in the lower back. Aleksandar will show you which exercises to choose and what is really the most effective in the sea of exercises at his workshop The ‘Big Three’ Exercises for Lower Back Pain.

Matteo Pozzati

CrossFit

12:45 – 13:45

Elevate Your WODs: Mastering the Dumbbell Clean and Jerk in CrossFit

Matteo Pozzati

CrossFit

15:30 – 16:30

Top lessons from the video games and AI tech to increase your gym revenue

Are you a gym owner or manager looking for new ways to increase revenue?

In this session we will discuss how to achieve it by implementing proven tactics from other industries.

An example of what to expect: identify your “whales” customers and optimize their spendings in your gym.

Corentin Bernard

CEO of Accolade Pro, European Innovation Prize winner in 2022.

16:45 – 17:45

How to Get More Personal Training Clients?

Unlock the Secrets to a Thriving Personal Training Business with – ‘How to Get More Personal Training Clients’. In this dynamic session, with James Breese from Strength Matters, dive into the art of expanding your client base and boosting your personal training career.

Learn innovative strategies and proven methods to attract and retain clients, understand the psychology of your target market, and leverage the latest marketing trends in fitness. Whether you’re a seasoned pro or just starting out, this talk offers invaluable insights into creating a compelling client experience, effective marketing techniques, and building a strong, loyal clientele. Don’t miss the chance to transform your personal training business into a thriving success story!

James Breese

Coach, Founder Strength Matters and Cricket Matters

18:00 – 19:00

How to Get More Gym Members?

Maximize Your Gym’s Potential with ‘How Do I Get More Gym Members?’. Join us for a powerful session led by fitness marketing expert James Breese from Strength Matters. This seminar is specially designed to guide gym owners and managers in significantly increasing their membership base.

Learn cutting-edge tactics and reliable approaches for attracting a steady stream of new members while ensuring the satisfaction and retention of existing ones. Explore the psychology of your prospective gym members, harness the most effective marketing trends in fitness, and understand how to create a gym atmosphere that resonates with your ideal clientele.

Whether you’re a new gym or well-established, this session will equip you with the tools and knowledge to grow your gym into a vibrant, bustling business. Transform your gym into a go-to fitness destination and watch your business flourish!

James Breese

Coach, Founder Strength Matters and Cricket Matters

Room 3

Shonda 1

10:00 – 11:00

How to open a fitness club - checklist, practical tips and most common mistakes

You are at a business crossroads, thinking about which direction to go. You have the desire to open your own fitness club, but you don’t have enough knowledge, information and self-confidence to take that step. Come to Optima and my lecture where I will share my knowledge and experience in the fitness business for the last 16 years. So far I have opened 8 fitness clubs, I believe that in all those jobs I have learned something that you need to start at this moment.

Milan Zarić

Owner of City Fitness, clubs from Belgrade. Author of the book "FITNESS ENTREPRENEUR"

11:15 – 12:15

Integration of Pilates reformer into the Club's Fitness Culture

12:45 – 13:45

Heart Rate and heart rate zones. Resistance training and monitoring

15:30 – 16:30

Life on the weight scale and the consequences for the environment

Edin Mehmedović

Graduate kinesiologist

16:45 – 17:45

Group Energy: How to Bring Your Club to Life

Milan Ivetić

CEO & Owner iFit

18:00 – 19:00

When the spine says enough

Aleksandar Dejanović

Dr feedback

Room 4

Shonda 2

10:00 – 11:00

Squat and deadlift - the basics are always the same

Vladimir Bulatović

Powerlifting

11:15 – 12:15

Insulin resistance - everyday life and a trainer's nightmare

What is insulin resistance and metabolic syndrome?

Mitochondria, the energy powerhouse and its dysfunction.

Finding the cause-and-effect relationship between insulin resistance and the triggers that lead to type 2 diabetes mellitus.

Do only obese people have IR?

IR symptoms, when to use therapy and cooperation of sports medicine doctors, endocrinologists and sports medicine trainers – teamwork.

Exercise is medicine and FITT principles for IR.

Marko Dimitrijević

Member of the bodybuilding national team

12:45 – 13:45

Update your warm-up and recovery program, Powered by Therabody®

15:30 – 16:30

Building Personal Branding: Key Steps to Success in the Fitness Industry

How important is building personal branding in the fitness industry?

How we connect with clients and build long-term relationships? What is the presence on social networks and in the media, and how important is education and certification in building and strengthening the brand and building authority in the fitness industry?

Maja Dimitrijević

Personal trainer

16:45 – 17:45

Specific warm-up before squat session

The topic is based on dynamic exercises that prepare the muscles of the legs, hips and back for squat training. An adequate warm-up is extremely important and the goal is to increase blood flow, improve flexibility and optimally prepare the body for performing this exercise.

Dejan Mihajlović

NASM PT, HFS Academy

18:00 – 19:00

Optimize performance: training in small groups ​

Join us for a dynamic aerobic workshop featuring the Penalty Box, where we will demonstrate a complete workout. Discover the best aerobic warm-up exercises, followed by various strength and sculpting exercises targeting critical areas of the female body – legs, abdomen, and buttocks. Conclude the session with stretching exercises.

Learn a variety of methods to prevent workout monotony, understand different ways to execute exercises, and explore effective training techniques.

Discover how to motivate clients to stay consistent and learn strategies to retain them for a lifetime. Find out the keys to client retention and how to make fitness a lifelong commitment.

Create your own brand and embrace authenticity in your fitness approach.

Bojana Paljić

Personal trainer and group gitness instructor

19:30 – 23:00

Optima Connecting Dinner

Sunday - March 24

Room 1

Donji Dorćol

09:00 – 10:00

TRX for Core Strength and Stability

This workshop will delve deep into using TRX for core strength and stability. Participants will learn a variety of exercises and techniques to target the core muscles, helping to build a strong and stable core that enhances overall fitness and performance.

Darren Dillon

TRX International educator

10:15 – 11:15

TRX HIIT (High-Intensity Interval Training

High-intensity interval training is popular for efficient workouts. In this workshop, participants will learn how to use TRX for HIIT workouts that deliver a maximum workout in a short amount of time, focusing on cardio, strength, and calorie burn.

Slobodan Tiragić

MSC, personal trainer, HFS Academy

11:45 – 12:45

Balance Training: The Hardest Exercises You're NOT Doing

Whether you’re an athlete or an octogenarian – balance training is an incredibly important addition to training protocols. Its ability to help increase foot/ankle and hip stability and strength, as well as its applications to sport and life, makes it a valuable addition to every workout. However, it is often overlooked in application, perhaps because it isn’t considered challenging enough … until NOW!  

This workshop will discuss the benefits of balance training and provide a surprisingly challenging workout to experience (and take back to your clients). You will practice dozens of balance exercises for stability, strength, and power and learn different ways to add them to your programming. Add incredible value to your training toolbox for a wide variety of clients with a challenging take on some simple balance exercises.

Rick Richey

NASM Regional Master Instructor

14:30 – 15:30

OPT Program Design: Recovery Strategies CES and Phase 1

The fitness and performance industry has seen a vast increase in information and application of “Recovery Strategies”.  This workshop will explore the balance of “taking stress out” of the body through recovery to complement well as “putting stress in” though training.

Kenneth Miller

MS, NASM-CPT, CES, PES, GFS

15:45 – 16:45

Self-Myofascial Technique: When, Where and How

Using a foam roller or any self Myofascial technique tool properly can be an elusive task for anyone.  This workshop explains and practically applies techniques that help maximize mobility and performance.  After this workshop be prepared to move freely about the gym!

Kenneth Miller

MS, NASM-CPT, CES, PES, GFS

17:00 – 18:00

Clusters: Challenging Circuits, Supportive Prep, and Programming Made Simple

This workshop provides numerous series of exercise CLUSTERS designed to optimize and challenge clients during movement preparation and exercise implementation. These CLUSTERS allow for smart programming and seamless transitions from one group of exercises to another making programming easy.

Rick Richey

NASM Regional Master Instructor

Room 2

Shonda 4

09:00 – 10:00

Personal | Business Coaching

Find the path to personal and business success through this innovative – experiential masterclass with the Ereps Ambassador George Xiros.

The “Polar Opposites” theory of how you take decisions,  how to upgrade your mindset’s level.

George Xiros

Official Ambassador of the EEREPS

10:15 – 11:15

The Dangers of Sedentary Behaviors

Sitting is not quite the new smoking, but sedentary lifestyles and smoking have a lot in common when it comes to morbidity and early mortality. In fact, research shows that being sedentary throughout the day is so bad for you that even a daily hour-long workout won’t save you from many chronic diseases if you are sedentary for the other 23 hours in the day! In this session we will review the research of being sedentary and how lifestyle changes beyond – and sometimes instead of – an hour in the gym can help save our clients, family, and loved ones from pathologies that are rooted in being rooted to our chairs.

Rick Richey

NASM Regional Master Instructor

11:45 – 12:45

Corrective exercise approaches in shoulder joint dysfunctions

As it is known, one of the most commonly used and injured joint is the shoulder joint. We aim to share the key points that will break the cycle of injury and increase the productivity of individuals with an integrated preventive approach, as a result of the necessary evaluations with fitness professionals.

Dr. Türker Bıyıkl

NASM Master Trainer

14:30 – 15:30

Kinvent - The way to perfect posture and mobility

15:45 – 16:45

Discovering CrossFit: A Holistic Approach to Fitness

Matteo Pozzati

CrossFit

17:00 – 18:00

Scaling Bodyweight WODs for All Fitness Levels

Corrective exercise is necessary for both keeping an athlete’s structural integrity and
returning from injury. When it comes to throwers, racquet sports and other “rotational” athletes, range
of motion, stability and coordination need to be combined in their training program. This workshop
will discuss the steps and progressions for rotational athletes to navigate the twists and turns of
training.
Equipment: Foam Roller, Mini-Bands, Resistance Bands with Handles

Matteo Pozzati

CrossFit

Room 3

Shonda 1

09:00 – 10:00

Les Mills – Body Balance

10:15 – 11:15

Concrete steps to create an ad that brings in sales

You will learn step by step how to create an advertisement and a sales system to reach new clients in a proper and measurable way. Such systems give stability to the business, it is easy to reach clients and it is easy to project the growth that we control. After the lecture, you will be able to immediately implement this system in your home, which will bring you more sales.

Vladimir Jakovljević

CEO LevUp Digital Solutions

11:45 – 12:45

Strength periodization in basketball

Marko Ćosić

PhD, University of Belgrade, FSFV

14:30 – 15:30

Biochemistry in strength training

Aleksandar Dejanović

Dr feedback

15:45 – 16:45

How to stay successful!

I will tell you the story of my life and the challenges I faced and how I solved them with steel discipline.

Motivation is a short-term wave that we can’t always overcome, but that’s why discipline is the key that opens the door to success.

Stjepan Ursa

Fitness influencer, master of public relations, bodybuilding trainer

17:00 – 18:00

Longevity science unlocked

In this lecture, we will talk about various tools with which we can slow down aging and reduce biological age. Also, we will talk about the things we do in our everyday life that affect aging. We will find out how far science has come in this area.

Nemanja Milović

Professor of sport and physical education

Room 4

Shonda 2

09:00 – 10:00

Nutrition for increasing muscle mass

Muscle growth must be accompanied by a certain lifestyle that involves regular training for muscle hypertrophy. With adequate NUTRITION, sleep, and supplementation, conditions are created that will trigger the mechanism of muscle growth.

“DIET FOR INCREASING MUSCLE MASS” is a topic that I will thoroughly cover at the “OPTIMA” fitness conference in March with the aim of bringing the mechanism of muscle growth closer to you in as much detail as possible.

I will cover some basics such as:

  • Calories and their function
  • Determining calorie intake during the muscle growth phase
  • Timing of micro and macronutrients
  • Proteins
  • Supplementation
  • And much more

Marko Vukotić

Professor of sports and physical education

10:15 – 11:15

What are the 4 phases of the corrective exercise continuum and how to best use them?

Do you want to help your clients move better, train or simply perform daily activities better, easier and without pain? The NASM approach to corrective exercise will teach you to recognize muscle imbalances and compensations and to properly address the problem using the 4 phases of this continuum:
1. Inhibition
2. Stretching
3. Activation
4. Integration

Stefan Vasić

NASM, HFS Academy

BSc Milena Ilić

NASM PT, HFS Academy

11:45 – 12:45

Why the annual membership fee is a better solution for the club

Veljko Marković

14:30 – 15:30

Recovery in the Digital Age: How Technology is Transforming the Pro Sports Fitness World

15:45 – 16:45

Upper crossed syndrome-movement screening and corrective strategies

Miloš Kojić

Assistant at the Faculty of Sports and Physical Education, University of Novi Sad

17:00 – 18:00

Intro to Eccentric training in sport and recreation

Milan Veselinović

Strenth and Conditioning Coach

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Milan Milak

Professional fitness consultant

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Dr. Türker Bıyıkl

NASM Master Trainer;

Nişantaşı University, Head of Exercise and Sports SciencesDepartment;

Turkish Wrestling Federation, Head of Physical Performance;

AthleticHouse,founding partner/ CEO;AthleticHouse Academy, Master Instructor;

APAD-Asssociation for Athletic Performance Coaches, founder /chairman;

Türker Bıyıklı, has been training athletes to reach peak performance and also educating professionals in exercise and sports coaching. He has more than 20 years of experience in fitness and health industry as a trainer, manager and consultant. In 2006, he completed his PhD studies in the Institute of Health Sciences, with a thesis in Sports Health. He is currently studying to get his second master’s degree; this time in Physical Therapy and Rehabilitation. He is a senior lecturer since 2013. He has taught and held executive positions in the School of Physical Education and Sports, first in Gelişim University and now in Nişantaşı University. As well as being a NASM Master Trainer, he holds many international qualifications such as UKSCA Accredited Strength and Conditioning Coach; EREPS Member as Advanced Health and Fitness Specialist; NATA Athletic Trainer; AFAA-Group Fitness Instructor and UEFA-A Licensed Soccer Coach. He is certified in general massage and rehabilitation; and as Pilates, win Cycle, Kinesis, Axis of Life, Functional Fitness and Life Kinetik instructor. He has held a number of management positions as sports director, general manager, consultant and executive board member in prominent health clubs in Istanbul. He has executed performance training camps for professional athletes and performed as sports performance consultant and strength and conditioning coach to many teams. Currently he is head of physical performance for the Turkish National Wrestling Team who have returned from the World Championships Belgrade with four gold and 3 bronze medals.

Miša Bačulov

Coach, motivator, athlete.

Over 20 years in professional combat sports. As an amateur athlete, he won medals at the Balkan, European and world championships. He fought professionally for 10 years in the Czech Republic as one of their athletes and for two years in the Netherlands.

Trainer since 2012. Founder of the Ronin-Carnage Striking System, one of the most recognizable fighting styles from this region, and owner of the largest Serbian martial arts franchise, Ronin-Carnage Global. Trained many professional champions, organized 15 international Striking Camps, which are one of the largest in Europe. Also known for his charity organization “Budi Heroj” where he collected large funds for children with disabilities.

Topics: Motivation in sport, Ronin-Carnage Assault Training system

48 predavanja i radionica koje će te oboriti sa nogu! U svetu fitnesa se dešavaju konstantno promene. Saznaj šta je trenutno najnovije. Kroz praktičan rad, na licu mesta isprobaj treninge i vežbe

Prati događaj uživo ili online! Ti biraš da li želiš da dođeš na konferenciju ili ćeš pratiti konferenciju od kuće.
32 predavača i master trenera! Upoznaj se, postavi direktno pitanje, razmeni kontakte!
Pristup predavanjima online nakon konferencije! Kako ne bi propustio ni jednu važna informaciju, tri meseca nakon konferencije ćeš imati mogućnost da pristupaš snimcima predavanja i treninga.
Ceu bodovi i produžetak nacionalne licence! Ukoliko treba da obnoviš NASM sertifikat ili da produžiš nacionalnu licencu, ovo je idealna prilika da prikupiš bodove.

Aleksandar Ivanovski

Founder and CEO of the Belgrade School of Animators BSA

Assistant principal and proffesor at College of sport and Health, Belgrade.

In 2006, he completed his PhD at the Faculty of Sport and Physical Education, University of Belgrade. He is a team leader for over 25 years in various teams of up to 30 people from all over Europe in the territory of Greece, Serbia, Montenegro etc, and also a team leader in organization of children’s festivals and camps where more than 500 children from all cultures and nations take part. For many years, he has been working as a coordinator and organizer of children’s festivals, recreational and communication camps for children and adults, and various competitions. He managed sports clubs, associations for recreational animation and team building, organized classes at the College of Sport and Health, on the subjects of sport and tourism, and tourism-pedagogical practice. He has a large number of published scientific papers and books. He has also been invited at many seminars and lecturing as key note speaker.

Ceu credits and extension of the national license! If you need to renew your NASM certificate or extend
national license, this is an ideal opportunity to collect points.

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Ana Petrović

Licensed IDBB operational trainer and manager in sports

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48 lectures and workshops that will knock you off your feet! The world of fitness is constantly changing. Find out what’s latest right now. Through practical work, try trainings and exercises on the spot

Follow the event live or online! You choose whether you want to come to the conference or follow the conference from
houses.

32
lecturer and master trainer!
Get to know each other, ask a direct question,
exchange contacts!

Access to lectures online after the conference! In order not to miss any important information, three
month after the conference, you will be able to access recordings of lectures and trainings.

Predrag Marjanović

Predrag Marjanović

THERAGUN master trener i THERABODY edukator

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Milan Zarić

Owner of City Fitness clubs from Belgrade.
Author of the book “FITNESS ENTREPRENEUR”

Milan graduated from the academic studies of the Faculty of Sports and Physical Education of the University of Belgrade, where he earned the title of professor of sports. He continued his postgraduate studies at the Faculty of Sports and Physical Education in Novi Sad, earning the title of Master of Sports and Physical Education. Expert contributor to the magazines Lepota & Zdravlje, Mens Health, as well as the internet portal B92 for texts in the field of fitness. According to the decision of the Association for Recreation and Fitness of Serbia, he was declared the best fitness trainer in Serbia for 2014.

bojana-paljic

Bojana Paljić

Founder of the recreation club, personal trainer and group fitness instructor.

She is the founder of the recreation club “Mia Fit”, which is located in two locations in Belgrade. She graduated from the Faculty of Sports and Physical Education in 2004. For 23 years, she has been working as a personal trainer, fitness instructor and instructor of various group fitness programs such as: Tag, Pilates, Fit-box, Step, Workout, Hi-low, Tae-bo. She is the author of many articles in the fields of fitness, healthy eating, recreation and healthy living.

As an educator and presenter through various shows, she contributed to the popularization of fitness and a healthy lifestyle. She participated in numerous fitness conferences and seminars, and is the holder of a large number of certificates: workout – preventive-corrective program, functional training with choreography in aerobics and step aerobics, hi-low choreography, stretching and proprioception exercises, technique and methodology of tae-bo aerobics, proprio- plio workout and functional body workout. By developing the fitness industry, supporting a healthy lifestyle, pointing out the advantages and benefits of regular physical activity, she is one of the leading and well-known faces of fitness in our region and beyond.

Dušan Mitić

Professor. Dusan Mitic, PhD, Born in 1956.
Faculty of Sport and Physical Education University of Belgrade, Department for Recreation

President of Election Council of Social Sciences in University of Belgrade

In addition to the parent, he works as a Faculty lecturer for recreational, fitness, animation and sports tourism on several domestic and foreign universities.

Particularly interested in modeling incitement to physical activity, motivation, and promotion of physical activity and healty life style. Together with the students working on generating and testing new models to encourage and monitor the effects of physical activity.

Developer of
o AEROBIC FESTIVAL 1996-2002
o Aerobic Happening 2003-2021

Co-Developer of BSA-Belgrade School for Animation in Tourism

Vice-president Sport for All Serbia

Member TAFISA Europe Steering Committee

President Association of Expert of Recreation of Belgrade

Member of Team for Developing Strategy of Sport in Serbia

Topics: Developing sense of belonging to a fitness club